[Five Deadly Everythings]

Asher Roth’s “I Love College” video

Posted in hip-hop, music, music videos by Jef on March 2, 2009
I like Asher Roth more when he’s rhyming over beats way harder than he’ll ever be — for me, that’s his appeal, the dissonance, the way he conflates hip-hop extremes into something unique and individual and not entirely reliant on irony (the bottom line is still he’s cool because he can spit, not because he’s skinny and white and on a DJ Cannon tape).


But I get this song, why it’ll probably work as a single, the Weezer reference and the uncanny spot-on nostalgic vibe. . .I like this, but if this is all there was to Asher, I wouldn’t.

I know I’m over thinking shit, but that’s what I do here anyways and shit it’s 7:30 a.m. and I’m still on Paris time via Malawi time and my brain is mush. But that’s kinda why Asher works too, the brain mush effect — it’s feels like something smarter but he’s also just dumb fun. But he’s also not.

At the end of the day though, it’s an entry point, kinda like Lupe’s Kick Push. It’s something for listeners to latch on to and quickly decide whether they relate to him or not or whether they can project themselves into the music and also something for music writers to focus in on. He’s white, he’s from the burbs, yadda yadda — easy profile piece material.
Whatever you think of the video though, it’s pretty much the same as he did for Roth Boys, minus the Jigga-riffs.